BACKGROUND OLIVER is more than just a marketing agency. It’s a collective made up of the creative individuals who help to shape our clients’ brands, from the inside out. Because our model lives and dies on the belief that better work means being closer to the client, our teams are spread far and wide across the globe. Although this is great for our clients, it has had the side effect of creating a cultural disconnect within the agency.
TASK I proposed evolving the existing OLIVER brand in order to create an identity which reminded OLIVER employees that they were part of a global collective. The marque would still be clearly recognisable as that of OLIVER, but the added customisation would make each variation more ownable to our teams around the globe.