ellie matthissen design
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Android One Turkey

ROLE
Art Direction / Design Direction

BACKGROUND
Android One was created as an offshoot of the main Android brand with the aim of getting more people online. The brand collaborates with handset manufacturers to produce entry level smartphones for developing nations, replacing standard feature phones for only a fraction more money.

TASK
My team were asked to create the look and feel for the launch of an entry level smartphone in Turkey. Although the device itself was not premium, the client’s wish was to position the product as a cheaper alternative to the iPhone - an aesthetically appealing device without the price tag. Several design routes were created which echoed the premium nature the client was after and, once one was chosen, we worked closely with partners in Turkey to supply key visuals.

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