BACKGROUND When OLIVER acquired several other agencies, including Dare, the collection of companies was named OLIVER Group. However, this name failed to capture the essence of the group’s philosophy. It was also confusing since it was also the name of one of the member agencies.
TASK A crack team from across the business was selected to devise a name and identity which communicated the group’s philosophy – working more effectively and creatively from inside the clients’ world. We defined the philosophy from which the identity emerged and then created a logo and identity system which was rolled out across internal comms, PR and a company website.