ROLE Brand Strategy / UX / Design Direction / Design
BACKGROUND Shortly after joining the creative team at Billington Cartmell, the leadership team announced their decision to re-brand the agency. This shift involved not only a new name and marque, but a repositioning away from pure production design and towards creative design. The name HeyHuman! was chosen to reflect the new agency ethos: Human behaviour builds human brands.
TASK The identity for HeyHuman! needed to portray the agency as a fully integrated, creative, forward thinking brand with human behaviour at the heart of its approach. I was part of a small, agile team who created the versatile marque and identity system and then applied it to brand photography, stationery, internal comms and a website as well as interior design.