BACKGROUND OLIVER and Google are established partners, collaborating on numerous projects over the last few years. It therefore seemed logical for them to trust us with the launch of its brand new range of products. After all, this was a big step for a company traditionally known for software, not hardware.
TASK What had formerly been a very creative account became a much more production-lead account with a whole new set of challenges. During the launch of both devices and accompanying lifestyle products, my team were responsible for the generation of retail assets which appeared in all EE and Carphone Warehouse stores across the UK as well as all Deutsche Telecom stores in Germany. We also worked closely with our local clients to provide conceptual support for activation and awareness campaigns.