BACKGROUND Whilst working with Android, we had the opportunity to collaborate with many of their partners, including handset manufacturers, retailers and mobile network providers. Our role as a lead retail agency was to not only ensure consistency but to push for creativity in the space of another brand.
TASK In order to gain more market share from Apple’s iOS, Android partners, Orange, identified that there was an opportunity to educate its French customers about the benefits of the Android / Google operating system. Our role was to create a microsite which would be hosted on the Orange retail site. I worked alongside a UX specialist and a planner to outline the function, and therefore content, of the site. I then oversaw the design of the site as well as the storyboarding of the quirky educational videos.