I have over 15 years of experience designing for the advertising industry having previously studied Graphic Design at university.
The last few years have been spent balancing hands-on craft with leadership on several high profile clients including Google, The AA, Mozilla and Pernod Ricard. Prior to setting up on my own, I supported the development of around 14 creative leads across 11 accounts at OLIVER UK as well as fulfilling a more holistic leadership role across other parts of the business.
Collaboration, empathy and inspiration are the three main ingredients to my creative approach, regardless of client, discipline or medium. I also find that approach works pretty well outside work too.
When I’m not working, I try to indulge in my passion for typography and lettering. You can find these projects on my Behance page. I also dedicate a few hours a month to She Says, mentoring young women in the creative industry.